your guide to 100% explainer video success

How does an inventor with no built-in audience create a product video that raises over $150,000 on Kickstarter? Also, are you having trouble coming up with the right script for your  explainer video?

In this post, we’ll break down the key points you need to have in your video to reach your crowd-funding goals.

While we understand that making a video can be intimidating and many of us do not feel comfortable being in front of the camera, having a video with your Kickstarter campaign is essential to its success.

In fact, Kickstarter reports that projects with explainer videos succeed at a much higher rate than those without (50% vs. 30%).

That’s why we brought on someone who has actually invented a noteworthy product, put himself in front of the camera (even though he was uncomfortable with it) and managed to raise over $150,000 on Kickstarter to teach us how he did it.

Dotan Saguy is an inventor based in Los Angeles, California and the man behind explainifyr.com . Dotan and I did a Google Hangout to break down the process of creating a successful Kickstarter campaign explainer video and his approach to creating a video that exceeded his funding goal by 10x.

sales and explainer video analysis